Mary Allen
Introduction: The Sweet and Chewy Candy
Swedish Fish are a popular candy that has been enjoyed by people of all ages for many years. These sweet and chewy treats are known for their distinct fish shape and bright red color, making them a favorite among candy lovers. But where did this candy come from, and how did it become so popular?
A Surprising Fact: Not from Sweden
Despite its name, Swedish Fish candy is not actually from Sweden. In fact, this candy was invented in the United States by a Swedish candy company called Malaco. The candy was first introduced in the 1950s and quickly became a hit with consumers. It was originally sold in bulk and came in a variety of flavors, including raspberry, lemon, lime, and orange.
The Birthplace of Swedish Fish
Malaco was founded in 1947 in Sweden by two men named Olof Stenhammar and Marabou, who were both passionate about candy making. The company quickly became known for its high-quality and innovative candies, and it wasn’t long before they decided to expand their operations to the United States.
The First Swedish Fish Recipe
The original recipe for Swedish Fish candy was created by a Swedish candy maker named Hans Riegel. Riegel was known for his innovative candy creations, and he came up with the idea of making a chewy candy that was shaped like a fish. The candy was made using a combination of sugar, corn syrup, and gelatin, which gave it its distinctive texture and flavor.
The Original Name of Swedish Fish
When Swedish Fish candy was first introduced, it was called “Pastellfiskar,” which translates to “pastel fish” in English. The candy was sold in a variety of colors, including red, orange, yellow, and green, and it quickly became a popular treat among candy lovers.
The Evolution of Swedish Fish Packaging
Over the years, the packaging for Swedish Fish candy has undergone several changes. In the early days, the candy was sold in bulk and packaged in plain white bags. Later, the candy was packaged in small, individual bags that featured the fish-shaped candy on the front. Today, Swedish Fish candy is sold in a variety of packaging options, including large bags, small bags, and even snack-sized packages.
Swedish Fish: A Hit in the US Market
Swedish Fish candy was an instant hit in the United States when it was first introduced. The candy quickly became a favorite among children and adults alike, and it wasn’t long before it was being sold in stores all across the country.
The Swedish Fish Acquisition by Cadbury
In 2003, the Swedish Fish brand was acquired by Cadbury, a British multinational confectionery company. Cadbury saw the potential in the candy and decided to invest in its production and marketing, which helped to further increase its popularity.
The Swedish Fish Production Today
Today, Swedish Fish candy is produced by Mondelez International, a multinational confectionery company that owns Cadbury. The candy is still made using the original recipe and is available in a variety of flavors and packaging options.
The Swedish Fish Popularity Worldwide
Swedish Fish candy is not just popular in the United States, it is also enjoyed by people all over the world. The candy is sold in many countries, including Canada, Australia, and the United Kingdom, among others.
Swedish Fish: A Cultural Phenomenon
Swedish Fish candy has become more than just a tasty treat – it has become a cultural phenomenon. The candy has been referenced in movies, TV shows, and even video games, and it has become a beloved part of many people’s childhood memories.
Conclusion: A Tasty Treat with a Rich History
Swedish Fish candy may not be from Sweden, but it has certainly made a name for itself in the candy world. This sweet and chewy candy has a rich history that spans several decades, and it has become a beloved treat for people all over the world. Whether you’re snacking on a handful of Swedish Fish while watching a movie or sharing them with friends, there’s no denying that this candy is a true classic.