UMary Allen
Intshayelelo: Ukubaluleka kweGama leShishini eliLungileyo
Ukukhetha igama elichanekileyo kwishishini lakho loqeqesho lwamahashe kubalulekile. Igama leshishini lakho yinto yokuqala abanokuthi abathengi bayibone kwaye bayive, beyenza ibe yinxalenye ebalulekileyo yesicwangciso sakho sokuthengisa kunye nentengiso. Igama elilungileyo leshishini kufuneka likhumbuleke, kube lula ukulibiza, kwaye libonise isazisi kunye nexabiso leshishini lakho.
Inkqubo yokubiza ishishini lakho inokuba nzima, kodwa ngokuqwalasela ngenyameko kunye nobuchule, unokuza negama eliya kumela ishishini lakho kakuhle kwaye litsale abathengi. Kweli nqaku, siza kuxoxa ngeengcebiso kunye neengcinga zokukunceda ubize ishishini lakho loqeqesho lwamahashe.
Qwalasela iiNjongo zakho zokuThengisa kunye neNtengiso
Ngaphambi kokuba ukhethe igama, qwalasela iinjongo zakho zokuthengisa kunye nentengiso. Igama leshishini lakho kufuneka libonise ubuni kunye nexabiso leshishini lakho kwaye libhenele kubaphulaphuli ojolise kubo. Qwalasela uhlobo loqeqesho olunikezelayo kunye neenzuzo ozibonelela kubathengi bakho. Ngaba ungumqeqeshi okhethekileyo, okanye ngaba unikezela ngeenkonzo ezahlukeneyo? Ngaba ugxininisa kuqeqesho oluthile, olufana nokunxiba okanye ukutsiba? Ukuphendula le mibuzo kuya kukunceda uqonde isalathiso sophawu lwakho kunye nesicwangciso sokuthengisa.
Emva kokuba unombono ocacileyo weenjongo zakho zokuthengisa kunye nentengiso, cinga ngamagama abonisa isazisi seshishini lakho kunye nexabiso. Ungasebenzisa amagama angundoqo achaza iinkonzo zakho okanye udibanise indawo yakho egameni. Umzekelo, ukuba unikezela ngoqeqesho lokunxiba eCalifornia, ungabiza ishishini lakho "Uqeqesho lwaseCalifornia lokunxiba." Yenza uyilo kwaye uphonononge izimvo ezahlukeneyo ukuze ufumane igama elimele ishishini lakho kakuhle.
Yigcine Ilula kwaye Ukhumbuleke
Igama elilungileyo leshishini kufuneka libe lula kwaye kube lula ukulikhumbula. Kuphephe ukusebenzisa amagama amade okanye antsokothileyo ekunzima ukuwabiza. Abathengi bakho kufuneka bakwazi ukukhumbula igama leshishini lakho ngokulula ukuze bacebise ngeenkonzo zakho kwabanye. Gcina ukhumbule ukuba igama elilula nelikhumbulekayo linokukunceda ukuba uphume kukhuphiswano.
Cinga ukusebenzisa igama elinomtsalane nelilula ukulibiza. Ungasebenzisa imfanozandi okanye imvano-siphelo ukwenza igama lakho likhumbuleke ngakumbi. Umzekelo, "uQeqesho lweHashe leJax lokutsiba" okanye "uQeqesho lweHashe loLubabalo." La magama kulula ukuwathetha kwaye uwakhumbule, ewenza alungele ishishini lakho.
Bandakanya ubuNgcaciso bakho okanye iNiche
Ukuba unikezela ngoqeqesho olukhethekileyo, cinga ngokubandakanya ubuchule bakho okanye i-niche kwigama lakho leshishini. Oku kuya kukunceda ukutsala abathengi abafuna iinkonzo ezithile. Umzekelo, ukuba ugxile ekuqeqesheni amahashe amancinci, ungabiza ishishini lakho "iiNkonzo zoQeqesho lweColt."
Ukusebenzisa i-niche ethile kwigama lakho leshishini kunokukunceda ukuba uphume kukhuphiswano. Ibonisa ukuba unobuchule kwindawo ethile, ikwenza ube sisixhobo esixabisekileyo kubathengi.
Qwalasela iNkcubeko yaseKhaya kunye noLuntu
Igama lakho leshishini kufuneka libonise indawo ohlala kuyo kunye nenkcubeko yendawo. Cinga ukusebenzisa iimpawu zomhlaba zendawo, izilwanyana, okanye izithethe kwigama lakho leshishini. Oku kuya kukunceda uqhagamshelane nabathengi bakho kwaye ubonise ukuba uyinxalenye yoluntu lwendawo.
Ukusebenzisa imifanekiso yasekuhlaleni kwigama leshishini lakho kunokukunceda ukuba utsale abathengi abafuna amava obuqu. Ngokomzekelo, ukuba uhlala kwidolophu eyaziwa ngokuba yi-cowboys, unokubiza ishishini lakho "Uqeqesho lweHorse Cowboy."
Sebenzisa uLwimi oluchazayo kunye neMifanekiso
Igama leshishini lakho kufuneka lisebenzise ulwimi oluchazayo kunye nemifanekiso ebonisa iinkonzo zakho. Oku kuya kukunceda ukuba ubambe ingqalelo yabathengi abanokubakho kwaye unxibelelane ngezibonelelo zeenkonzo zakho. Cinga ngokusebenzisa amagama achaza iinkonzo zakho, ezifana "noqeqesho," "izifundo," okanye "iinkonzo."
Unokusebenzisa imifanekiso ebonisa iinkonzo zakho, ezifana nehashe okanye umkhweli. Oku kuya kukunceda wenze umfanekiso obonakalayo weshishini lakho oya kuthi nca ezingqondweni zabathengi abanokubakho.
Kuphephe ukusetyenziswa ngokuBanzi okanye iCliché Terms
Xa ukhetha igama, kuphephe ukusebenzisa amagama asetyenziswe ngokugqithisileyo okanye amagama acacileyo. La magama anokwenza igama leshishini lakho livakale liqhelekileyo kwaye aliqhelekanga. Endaweni yoko, gxila ekudaleni igama elikhethekileyo elibonisa ubuni beshishini lakho kunye nexabiso.
Kuphephe ukusebenzisa amagama afana nelithi "elite," "prestige," okanye "professional." La magama asetyenziswa ngokugqithisileyo kushishino loqeqesho lwamahashe kwaye asenokungahambelani nabathengi bakho.
Cinga Ngokukhula Nokwandiswa Kwekamva
Xa ukhetha igama, cinga malunga nokukhula kwexesha elizayo kunye nokwandiswa. Igama lakho leshishini kufuneka libe bhetyebhetye ngokwaneleyo ukuze livumelane notshintsho lwexesha elizayo kwiinkonzo okanye kwindawo yakho. Cinga ukusebenzisa igama elingangqalanga kwindawo ethile okanye kwi-niche-specific ukuze ukwazi ukwandisa iinkonzo zakho kwixesha elizayo.
Khangela ukuFumana kunye neMiba yophawu lwentengiso
Ngaphambi kokuba ugqibezele igama leshishini lakho, jonga ukufumaneka kunye nemiba yophawu lwentengiso. Qinisekisa ukuba igama olikhethileyo alikasetyenziswa lelinye ishishini. Unokujonga ukufumaneka ngokwenza uphando kwi-intanethi okanye ngokubonisana negqwetha lophawu lwentengiso.
Fumana iNgxelo kuBahlobo kunye nabalingane
Fumana ingxelo ngegama leshishini lakho kubahlobo kunye noogxa bakho. Banokubonelela ngemibono exabisekileyo kwaye bakuncede uqonde ukuba igama lakho alilibaleki kwaye libonisa ubuni beshishini lakho kunye nexabiso.
Ukugqibezela iGama lakho leShishini loQeqesho lwamaHashe
Wakuba ulikhethile igama, qiniseka ukuba liyafumaneka ukuze lisetyenziswe kwaye akukho miba yophawu lwentengiso. Bhalisa igama leshishini lakho kwilizwe lakho kwaye ufumane naziphi na iilayisensi eziyimfuneko kunye neemvume.
Ukuqukumbela: Igama lakho leShishini ngumbono wakho wokuqala
Igama lakho leshishini yimbonakalo yakho yokuqala. Kufuneka ikhumbuleke kwaye ibonise ubuni kunye nexabiso leshishini lakho. Ngokulandela la macebiso kunye neengcamango, unokukhetha igama eliya kutsala abathengi kwaye likuncede uphume kukhuphiswano.