Introduction: The Budweiser Clydesdales

The Budweiser Clydesdales are a symbol of American culture, tradition, and heritage. These majestic horses have become a beloved icon, representing the Budweiser brand and the values it stands for. The Clydesdales are known for their impressive size, strength, and grace, making them a popular attraction at parades, events, and commercials.

The History of the Clydesdales

The history of the Clydesdales dates back to the mid-19th century, in the Scottish region of Clydesdale. These horses were originally bred for farm work, but their size and power made them ideal for heavy hauling and transportation. In the early 20th century, the Budweiser brewery company began using Clydesdales to deliver their beer, and they quickly became associated with the brand. Today, the Budweiser Clydesdales are a global phenomenon, with a team of horses that travel the world to promote the brand and participate in events.

The Importance of Naming the Horses

Naming the Clydesdales is an important part of the tradition and legacy of these horses. The names reflect the personality, character, and spirit of each horse, and they are carefully chosen to honor their individuality. The names also serve as a way to connect with the public, as fans of the Clydesdales often identify with their favorite horse and follow their career.

The Tradition of Naming the Clydesdales

The tradition of naming the Clydesdales dates back to the early days of the Budweiser brewery. The first team of horses was named after the founding members of the brewery, and subsequent teams were named after historical figures, famous places, or important events. The naming process has evolved over the years, but the commitment to honoring the Clydesdales’ legacy remains the same.

The Naming Process: A Closer Look

The naming process for the Clydesdales is a meticulous and thoughtful process. Each horse is evaluated based on their personality, behavior, and physical traits, and a list of potential names is created. The names are then reviewed by a team of experts, who consider the historical, cultural, and symbolic significance of each name. The final decision is made by the Budweiser marketing team, who aim to choose names that reflect the brand’s values and resonate with the public.

The 12 New Names Unveiled

In 2021, the Budweiser Clydesdales welcomed 12 new horses to their team, each with a unique name. The new names are: Atlas, Apollo, Atlas, Apollo, Apollo, Athena, Aurora, Blaze, Calypso, Ghost, Jax, Justice, and Orion.

The Meanings Behind the New Names

The names of the new Clydesdales are inspired by mythology, astronomy, and powerful imagery. Atlas and Athena are named after Greek gods, while Apollo and Aurora are named after Roman gods of the sun and dawn. Blaze, Calypso, Ghost, Jax, Justice, and Orion are named after powerful symbols of strength, courage, and justice.

The Significance of Each Name

Each name carries a special meaning and significance, reflecting the personality and character of each horse. Atlas represents strength and endurance, while Athena symbolizes wisdom and strategy. Apollo and Aurora represent light and power, while Blaze represents energy and intensity. Calypso, Ghost, Jax, Justice, and Orion all represent different aspects of courage, strength, and determination.

The Connection to Budweiser’s Branding

The names of the Clydesdales are an integral part of Budweiser’s branding and marketing strategy. The names reflect the brand’s values of strength, endurance, and excellence, and they serve as a way to connect with the public and build brand loyalty. The Clydesdales are a powerful symbol of the Budweiser brand, and their names are an important part of their identity.

The Horses’ Training and Care

The Clydesdales are trained and cared for by a team of experts, who ensure that they are healthy, happy, and well-trained. The horses are fed a specialized diet, receive regular veterinary care, and are trained for a variety of events, including parades, shows, and commercials. The Budweiser Clydesdales are considered some of the best-trained horses in the world, and their care and training are a testament to the dedication and expertise of their handlers.

The Clydesdales’ Role in Marketing

The Clydesdales play an important role in Budweiser’s marketing strategy, representing the brand’s commitment to quality, tradition, and excellence. The horses are featured in commercials, events, and promotions, and they are a beloved icon of American culture. The Clydesdales are also used to promote responsible drinking, and they often participate in events that promote safety and awareness.

Conclusion: Honoring the Clydesdales’ Legacy

In conclusion, the naming of the Budweiser Clydesdales is a tradition that honors the legacy and spirit of these majestic horses. The 12 new names unveiled in 2021 reflect the brand’s commitment to excellence, strength, and courage, and they serve as a way to connect with the public and build brand loyalty. The Clydesdales are a beloved icon of American culture, and their legacy will continue to inspire and captivate audiences for generations to come.