UMary Allen
Intshayelelo: Ukuqonda isinxibo seMidlalo yeNja enkulu
Impahla yezemidlalo yeNja enkulu luphawu lwempahla olunikezela ngoluhlu olubanzi lwempahla eqhelekileyo kunye nesebenzayo yamadoda, abasetyhini kunye nabantwana. Inkampani yasekwa kwi-1983 kwaye inekomkhulu layo eSanta Barbara, eCalifornia. Isinxibo se-Big Dog Sports saziwa ngokuhlekisa kunye noyilo oludlalayo olunezinja, kunye namalaphu azo atofotofo kwaye ahlala ixesha elide. Uphawu lunabalandeli abathembekileyo abasixabisayo isimbo salo esikhethekileyo kunye neemveliso ezisemgangathweni.
Imbali yeZinxibo zeZinja ezinkulu: Yaqala njani yonke into
Impahla yezemidlalo yeNja enkulu yasekwa nguGary kunye noDiane Arnold, abaqala ukuthengisa i-t-shirts ngasemva kweveni yabo eSouthern California. Esi sibini sasinothando ngezinja kwaye safaka le nto kwizicwangciso zabo, eziye zafumana ukuthandwa ngokukhawuleza. Ngo-1991, iBig Dog Sportswear yavula ivenkile yayo yokuqala yokuthengisa eSanta Barbara, kunye neevenkile ezongezelelweyo ezivulwa kulo lonke elaseUnited States kwiminyaka elandelayo. Namhlanje, inkampani ineendawo ezingaphezu kwama-200 kwaye iyaqhubeka nokukhula.
Umgca weMveliso yeeMpahla zeNja enkulu: Yintoni ababonelela ngayo
Isinxibo seMidlalo yeNja enkulu sibonelela ngeendlela ezahlukeneyo zokunxiba, kubandakanywa izikipa, izikipa, iihoodies, iibhulukhwe ezimfutshane, iibhulukhwe kunye neebhatyi. I-brand nayo inomgca wezinto ezincedisayo, ezifana neminqwazi, iingxowa kunye neekawusi. Zonke iimveliso zibonakalisa utyikityo lwe-Big Dog uyilo, oluhlala lubandakanya izinja ezibandakanyeka kwimidlalo eyahlukeneyo kunye nemisebenzi. Amalaphu asetyenzisiweyo akumgangatho ophezulu kwaye ahlala ixesha elide, eqinisekisa ukuba abathengi banokonwabela iimveliso zabo zeBig Dog Sportswear kwiminyaka ezayo.