Mary Allen
Zomwe zidayamba ngati njira yothetsera vuto lamavuto azachuma zakhala bizinesi yopindulitsa kwa Leslie Citroen pazaka khumi zapitazi: amagulitsa nkhuku. Koma osati pafamu mdzikolo, koma pakati pa Silicon Valley, likulu la mafakitale aukadaulo ku California. Poyankhulana, amauza PetReader momwe zinakhalira.
Mukalowetsa hashtag #backyardchickens pa Instagram, mupeza zolemba pafupifupi miliyoni miliyoni - muyeso wabwino wowona ngati china chake chili chenicheni.
Nkhuku Ndizoopsa Kwambiri ku California
Leslie Citroen, yemwe ndi kampani yake "Mill Valley Chickens", adagwira zeitgeist, adathandizira kupanga nkhuku m'munda mwanu kuti zikhale zodziwika kwambiri kuposa kale lonse. Leslie, yemwe adatchedwanso "Chicken Whisperer", amaweta ndi kugulitsa nkhuku ku San Francisco Bay Area - ndendende kumene anthu a IT ndi makampani apamwamba amapanga mamiliyoni. Kodi zimenezi zikugwirizana bwanji?
“Anthu a kuno ndi ophunzira kwambiri ndipo amadziŵa bwino kuipa kwa ulimi wa m’mafakitale, amafuna kukhala ndi ulamuliro wochuluka pa chakudya chawo ndi kudzimva kukhala opanda liwongo,” akufotokoza motero Leslie pokambirana ndi DeineTierwelt. Mazira a nkhuku zanu zokondwa ndi zofananira bwino.
Kuonjezera apo, chifukwa cha chilala, sichikhalanso chic kuthirira udzu wobiriwira, ndipo anthu aku California tsopano akugwiritsa ntchito malo ozungulira nyumba yawo mosiyana - kwa nkhuku, mwachitsanzo.
Nkhuku Yapamwamba $500
Atayamba, izi zikufalikira mofulumira - tsopano, malinga ndi Leslie, ndizozoloŵera kusunga nkhuku kumbuyo. Ndipo bizinesi yake, yomwe amayendetsa pamodzi ndi ana ake awiri, imapindula kwambiri ndi izi ... Mitengo yomwe amayitanitsa nyama ndizovuta kukhulupirira.
Ngakhale kuti mwanapiye amagulitsidwa pafupifupi madola 50, posachedwapa apeza ndalama zowirikiza kakhumi kwa nkhuku yokhwima: Nkhuku zake zapamwamba tsopano ndi zonyadira madola 500!
"Makasitomala anga ambiri amakhala ndi ndalama zambiri kuposa nthawi," akutero Leslie - ndichifukwa chake amasankha kugula nyama zazikulu kuposa kudziweta okha. Amakondanso nkhuku zachilendo, zachilendo zomwe zimaikira mazira achikuda. Ndipo ali ndi mtengo wawo.
Koma izi siziri chabe chizindikiro cha udindo: “Anthu ali ndi chuma chakuthupi chambiri m’nyumba zawo, amafuna kudzakumananso ndi chinachake chenicheni.”
“Nkhuku Ndi Zolengedwa Zaubwenzi Zokhala ndi Makhalidwe Amphamvu”
Anthu a Silicon Valley asanasankhe kusunga nkhuku, ayenera kuganizira zinthu zingapo ndipo Leslie Citroen ali ndi lingaliro la bizinesi lokonzekera izi: zokambirana za eni eni a nyama zamtengo wapatali, zomwe amaphunzira zonse zokhudza nkhuku ndi zoyenera. kusunga zikhalidwe.
Anthu amene ali ndi chidwi nthawi zonse anadabwa ndi mtundu wanji amazipanga wochezeka nyama nkhuku zonse umunthu, akuseka Leslie. Nkhani yosasangalatsa kwambiri ndi adani ambiri achilengedwe omwe amapezeka ku California: nkhandwe, nkhandwe, akambuku, ndi lynx. Choncho, nkhuku zimafunika malo otetezeka ndi otetezedwa usiku.
Inde, palinso njira yothetsera izi: nyumba za nkhuku zokongola zomwe nthawi zambiri zimawononga madola masauzande ambiri mumtundu wawo wapamwamba. Kupatulapo bizinesi yabwino imeneyi, nkhukuzo zimalemeretsa Leslie ndi banja lake pamlingo winanso wochuluka: “Nkhuku nzodabwitsa, ziŵeto zanzeru, kugwira nawo ntchito kunandipangitsa kuzindikira kuti n’kulakwa kwa ife anthu, nyama zonyansa kuchitira zinthu.”
Chifukwa chake bizinesi yatsopano komanso chidwi chatsopano cha nyama ndi chilengedwe ndi zotsatira za lingaliro lopenga lomwe linayamba kwinakwake m'munda ku California ...