Mary Allen
Nhanganyaya: Kukosha Kwezita Rakanaka Bhizinesi
Kusarudza zita rakakodzera rebhizimusi rako rekudzidzisa bhiza kwakakosha. Zita rako rebhizinesi ndicho chinhu chekutanga icho vangangove vatengi vanozoona nekunzwa, zvichiita kuti ive chikamu chakakosha cheiyo branding yako uye yekushambadzira zano. Zita rakanaka rebhizimisi rinofanira kuva risingakanganwike, rive nyore kutaura, uye rinoratidza humbowo uye hunhu hwebhizinesi rako.
Maitiro ekudoma bhizinesi rako anogona kutyisa, asi nekunyatso funga uye nehunyanzvi, unogona kuuya nezita rinomiririra bhizinesi rako zvakanaka uye rinokwezva vatengi. Muchikamu chino, tichakurukura mamwe matipi uye mazano ekukubatsira iwe kutumidza bhizinesi rako rekudzidzisa bhiza.
Funga Zvinangwa Zvako zveKushambadzira uye Kushambadzira
Usati wasarudza zita, funga nezve yako branding uye kushambadzira zvinangwa. Zita rako rebhizinesi rinofanira kuratidza kuzivikanwa uye kukosha kwebhizinesi rako uye kukwezva vateereri vako. Funga nezvemhando yekudzidziswa kwaunopa uye mabhenefiti aunopa kune vatengi vako. Iwe uri murairidzi akasarudzika, kana iwe unopa akasiyana masevhisi? Iwe unotarisa pane chimwe chirango, senge dressage kana kusvetuka? Kupindura iyi mibvunzo kuchakubatsira kuona gwara rechiratidzo chako chekutengesa uye chekushambadzira.
Kana uchinge wava nechiratidzo chakajeka chezvinangwa zvako zvekutengesa uye zvekutengesa, funga nezvemazita anoratidza bhizinesi rako uye maitiro. Unogona kushandisa mazwi akakosha anotsanangura masevhisi ako kana kubatanidza nzvimbo yako muzita. Semuenzaniso, kana iwe ukapa kudzidzisa kupfeka muCalifornia, unogona kutumidza bhizinesi rako "California Dressage Training." Iva nekugadzira uye ongorora mazano akasiyana kuti uwane zita rinomiririra bhizinesi rako zvakanaka.
Zvichengetedze Zviri Nyore uye Zvisingakanganwiki
Zita rakanaka rebhizimisi rinofanira kuva nyore uye nyore kuyeuka. Rega kushandisa mazita marefu kana akaoma kudura. Vatengi vako vanofanirwa kukwanisa kurangarira zita rako rebhizinesi zviri nyore kuti vagone kukurudzira masevhisi ako kune vamwe. Ramba uchifunga kuti zita rakapfava uye risingakanganwike rinogona kukubatsira kumira kunze kwemakwikwi.
Funga kushandisa zita rinobata uye riri nyore kutaura. Unogona kushandisa alliteration kana rhyming kuita kuti zita rako riyeukwe. Semuenzaniso, "Jumping Jax Horse Training" kana "Galloping Grace Horse Training." Aya mazita ari nyore kutaura nekurangarira, achiaita akanakira bhizinesi rako.
Batanidza Yako Yakakosha kana Niche
Kana iwe uchipa hunyanzvi kudzidziswa, funga kubatanidza hunyanzvi hwako kana niche muzita rako rebhizinesi. Izvi zvichakubatsira kukwezva vatengi vari kutsvaga chaiwo masevhisi. Semuenzaniso, kana iwe uchinyanya kudzidzisa mabhiza madiki, unogona kutumidza bhizinesi rako "Colt Training Services."
Kushandisa yakananga niche muzita rako rebhizinesi kunogona kukubatsirawo kumira kunze kwemakwikwi. Zvinoratidza kuti une hunyanzvi mune imwe nzvimbo, zvichiita kuti uve chinhu chakakosha kune vatengi.
Funga nezveMagariro eNharaunda neNharaunda
Zita rako rebhizimisi rinofanira kuratidza nharaunda yako uye tsika dzepanzvimbo. Funga kushandisa zviratidzo zvemunharaunda, mhuka, kana tsika muzita rebhizimisi rako. Izvi zvichakubatsira kuti ubatane nevatengi vako uye kuratidza kuti uri chikamu chenharaunda yenzvimbo.
Kushandisa mifananidzo yemuno muzita rebhizinesi rako zvakare kunogona kukubatsira kukwezva vatengi vari kutsvaga ruzivo rwemunhu. Somuenzaniso, kana uchigara mutaundi rinozivikanwa nokuda kwevakomana varo vemombe, unogona kutumidza bhizinesi rako kuti "Cowboy Horse Training."
Shandisa Mutauro Unotsanangura uye Mufananidzo
Zita rebhizimisi rako rinofanira kushandisa mutauro unotsanangura uye mifananidzo inoratidza masevhisi ako. Izvi zvichakubatsira kutora kutarisisa kwevanogona kuve vatengi uye kutaurirana zvakanakira masevhisi ako. Funga kushandisa mazwi anotsanangura masevhisi ako, akadai se "kudzidziswa," "zvidzidzo," kana "sevhisi."
Unogonawo kushandisa mifananidzo inoratidza masevhisi ako, sebhiza kana mutasvi. Izvi zvichakubatsira iwe kugadzira mufananidzo unooneka webhizinesi rako unonamatira mupfungwa dzevanogona kuve vatengi.
Dzivisa Kunyanya Kushandiswa kana Cliché Matemu
Pakusarudza zita, dzivisa kushandisa zvakanyanyisa kana kuti cliché mazwi. Aya mazwi anogona kuita kuti zita rako rebhizinesi riite generic uye risiri iro. Pane kudaro, tarisa pakugadzira zita rakasiyana rinoratidza bhizinesi rako uye maitiro.
Dzivisa kushandisa mazwi akadai sekuti "elite," "prestige," kana "nyanzvi." Aya mazwi anoshandiswa zvakanyanya muindasitiri yekudzidzisa bhiza uye anogona kusawirirana nevatengi vako.
Funga Nezve Kukura Kweramangwana uye Kuwedzera
Paunosarudza zita, funga nezvekukura kweramangwana nekuwedzera. Zita rako rebhizinesi rinofanirwa kuchinjika zvakakwana kuti rigadzirise shanduko mune ramangwana mumasevhisi ako kana nzvimbo. Funga kushandisa zita risiri-rakanangana nenzvimbo kana kuti niche-chaiyo kuitira kuti ugone kuwedzera masevhisi ako mune ramangwana.
Tarisa uone Kuwanikwa uye Matambudziko Matambudziko
Usati wapedzisa zita rako rebhizinesi, tarisa kuwanikwa uye trademark nyaya. Ita shuwa kuti zita raunosarudza harisati rava kushandiswa nerimwe bhizinesi. Unogona kutarisa kuwanikwa nekutsvaga painternet kana kubvunza gweta rechiratidzo.
Wana Mhinduro kubva kuShamwari nevaunoshanda navo
Wana mhinduro pazita rebhizinesi rako kubva kushamwari nevaunoshanda navo. Vanogona kupa ruzivo rwakakosha uye kukubatsira kuona kana zita rako risingakanganwiki uye rinoratidza bhizinesi rako uye maitiro.
Kupedzisa Bhizinesi Rako Rokudzidzisa Bhizinesi Zita
Kana wangosarudza zita, ita shuwa kuti riripo kuti rishandiswe uye kuti hapana nyaya dzechiratidzo. Nyoresa zita rako rebhizinesi nenyika yako uye uwane chero marezinesi anodiwa uye zvibvumirano.
Mhedziso: Zita reBhizinesi Rako Ndiwo Maonero Ako Ekutanga
Zita rebhizimisi rako ndiwo maonero ako ekutanga. Inofanirwa kuve isingakanganwike uye kuratidza kuzivikanwa uye kukosha kwebhizinesi rako. Nekutevera aya matipi uye mazano, unogona kusarudza zita rinokwezva vatengi uye kukubatsira iwe kumira kunze kwemakwikwi.